If you are thinking of venturing into the world of SMS marketing, then you need to know what may work and what may not. There are options such as short codes and long codes, and then the shared codes and the dedicated codes. However, for a complete success in brand control and promotion using the mobile marketing campaigns, then you have to harness the power of the common short codes (CSCs) through the dedicated short code texting service from the right service provider.

There are several reasons why the dedicated short codes offer an easy and comfortable way of controlling and promoting the brand while protecting it at the same time. When using the SMS method of messaging, the code that you use is also part of your brand. As such, it makes it possible to sustain two-way dialogue with the customers.

It can be used to sustain a successful two-way dialogue with the customers. In other words, the marketers can use these codes to ask their customers vote for their brands or spread information relating to the brand or the company. After a consistent use, it is easy for the customers to associate the short number used by your company or brand as a whole. This means that the codes work just like the logos or the corporate colors.

The most important benefit of CSC is that it offers the owners full control. In this way, those with the authority to handle the code are in the position to determine the usage of the number. They determine the information being spread and the people it being distributed to. It can be used to inform the targeted audience about the promotional campaigns going on, the coupons, and even the company news and information. This is not the case with the shared code since the carrier is a third party who can stop the campaign or influence it in undesired ways.

In addition to this, there is the benefit of keyword exclusivity as you have the right of the keywords used on the number. In fact, it is not necessary to have your name included as you are the only one with the number. Instead, you choose short keywords that the consumers can remember easily.

It is not only the keyword used in the platform that you own, you also own any data shared in this platform. This means that you can easily get the customer information and any other data that can help you perform better in the marketing. In the case where the code is shared, the third party router can easily dispute the ownership of data in the platform.

There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.

Lastly, is it considered to be a very secure messaging platform and thus fits well in the mobile strategy in an organization. In the situation where the information is sensitive, it offers the best solution in handling the information. For this reason, it is very common the financial services, government sector, and the healthcare services. The platform reduces message congestion risks as well as the non-compliance risks through the provision of the direct control over the message quality and quantity.