Apple is not interested in opening stores in Brazil and the rest of Latin America



In the words of Steve Jobs, Apple is not interested in opening physical stores in Brazil. A government official in that country, dared to send an email to Jobs asking whether among the plans of the company, was that of opening a physical store in the city of Rio de Janeiro. Steve Jobs said the mail with a categorical refusal.

In that mail, Jobs argues that taxes on imports of computer products, are too high, plus "many other technology companies share the same feeling." As we all know, Apple does not have physical stores in Mexico, Central and South America, because the governments of these countries apply high import tariffs and excessive products that are not considered "domestic".

That's why the company is not interested in investing in these countries. For now and for some time, Apple will continue to market its products through its online store each country, and through authorized dealers. He also said that the taxes so high "make investment unattractive in the country" (Brazil and hence on the rest of Latin America).

He continued by commenting that "Some manufacturers will lower retail prices for a certain country in a bid to avoid high rates for expensive goods" (sacrificing profits to pay less tax), but obviously Apple as a premium manufacturer prefers not to interfere if it is lower prices of their products. So, for now, Brazil, Mexico and the rest of Latin America will continue to live without an Apple Store.

Via
TUAW




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