No doubt the news of the day was the launch of Google Buzz, a service closer to social networks, which aims to form bridges between consumers, content sharing and closer to people. However, from my perspective, Google Buzz goes far beyond a single competitor, in a narrow sense, other services (eg Twitter or Facebook).

As has happened now for several years, with Google there is much research and deployment fund, so that products are light are really strong, talking about everything behind the scenes and this is no exception. Think of Google Buzz as the first step towards real communication platform tinged with social media.
In principle, Google Buzz adopted standard formats for content sharing with other services, because by using Atom, Activity Streams, MediaRSS or PubSubHubbub, ensures some form of interoperability, as now, thousands of sites use these standards to communicate. Thus, what happens in Buzz will go easily to sites like Facebook, or for example, to a site (call it blog, website or other variations) in the form of commentary, annotation or even as part of the editorial content.

This means that a large bridge is emerging, so that all online activities have a concurrency point. The advantages for us, end users are many, since for example we can share content without leaving our email accounts by automated processes, thus can save time and increase productivity.

Certainly a fascinating advantage is the ability to communicate with anyone outside of Google Buzz. Unlike Twitter, or Facebook, where users can only communicate with other users of the same community, communication Buzz goes further, because by using an e-mail instead of a username ( the time to make a reply), you can communicate with any * person, although not using Google Buzz.

At first glance the possibilities of use are exciting, especially if they are supplemented by the availability of an API, which will facilitate the creation of modules that further enrich the user experience.