Runway study is a method of evaluating and studying information of runway and how things are done in the show. There is presentation of a new clothing collection on moving bodies for an audience. The moving bodies are referred to as platform models. A new collection is produced by a designer, brand, company, or group of companies. Designers uses models whose role is to promote, display or advertise commercial products in runway analysis.

It has made models to be professionals in terms of their charisma and physical appearances especially their skins and also personality in the way they relate to different people from different location and different culture. When on the runway good music is put to facilitate easy walk and to make the event enjoyable. In the current structures of the world the industry is gender dominated unlike old decades.

In the show, it comprises models, designers, consumers and photographers. For a model to be on this platform there are requirements needed as: height, weight and body size. The complexion does not matter a lot but in the current societal norms, dark models seems to have more demand than light models. Confidence and coolness that a model can give off while on the runway is key. Face wise it should be symmetrical and well defined, high cheekbones, eyes that stands out and a good profile. Female models height should be 5.7 inches minimum and male it should be 5.11 inches.

During the show, models have to constantly change clothes, makeup, walk, turn and stand in order to demonstrate the garments they are wearing. Clothes are the most advertised product since it conveys one aspect of an individual choice about how they represent themselves to the world.

Runway models who are more experienced are the one likely to be hired in a high fashion show. Most of them sometimes create their own product line also go into acting. Some goes ahead and launch their own television series, Reality shows and programs. Some supermodels opens modeling agencies to nurture young talents in high commercial models. Some models regardless of their types can appear in the magazines as the face of it or another product.

These catwalk shows are different according to cultures. It encourages cultural diversity, as a result, models are identified in different forms which include supermodels who are recognized as high fashion models, plus size cat walkers represent the people who are plus sized. Fitness models usually advertise the way to shape up your body simply by exercising and visiting the gym. Health models basically advertise the way to eat proper food and good personnel hygiene.

Designers showcasing their products on the run way, it is a good method and way of advertising since some audience especially celebrity buys the outfit immediately they are on the spot once they like the outfit.

In the world today the runway being a female dominated industry is now having male models on the show. This has benefited the designers who makes male outfits and it has opened an opportunity for both the designer and the model due to job creation.